888sport: The Rise Of Online Casinos!


888sport was launched in 1997 as “888” and was one of the earliest online casinos that mainly concentrated on poker, slots, and blackjack. Just over 10 years later, in 2008, the company wanted to take aim at the sportsbook sector, establishing the 888sport online bookie. Since then, 888sport has gone from strength to strength and become one of the most recognized and trusted brands in the online world. There are a host of markets to choose from, including all the major sports in the world. Here we review the site to see if 888sport deserve their status as one of the most popular online sportsbooks in the UK. 

888sport: Review Of The Online Casino

Account membership and 888sport promotions:

Logging into a new account with 888sport is an easy experience that can be completed in some minutes before you are taken to their sportsbook.

Already got an 888sport account? You can check out plenty of promotions on offer from 888sport for signed-up customers that are on an easy-to-find dedicated tab. One that separates 888sport from their rivals is their £5 free bet if you win at 4/1+, which rewards successful punters.  

There is also a refund of up to £25 if one leg of an American sports accumulator loses, which obviously benefits players who are interested in the action across the Pond. Enhanced odds are offered on markets daily and they also have the non-runner no-bet promotion for certain horse racing meetings. 

What do they feature?

888sport has many of the same online markets as their sportsbook rivals with football and horse racing as the obvious favorites. 

888sport also covers all the top leagues around Europe, including the English Premier League, La Liga, Bundesliga, Serie A, and Ligue 1. and the big leagues in South America, the US, Asia, and Africa. 888sport also covers some of the lesser-known competitions, such as second and third divisions in countries worldwide that some bookies may not have available. The Champions League and Europa League are included as well as domestic trophies, such as the FA Cup, and international competitions such as the Euros and World Cup are well served. Horse racing is also well covered with all UK and Ireland meetings available to bet on, including the landmark events such as Cheltenham, Royal Ascot, and the Grand National. 

There is a tab that shows users the next off to make sure that they don’t miss a race from around the world, including from Australia, South Africa, and the US. 888sport has also delved into novelty markets, including politics betting, WWE, and reality TV shows, so every kind of player has an extensive choice. 

Here is a list of the most popular sports that are well covered by 888sport: 

  • Boxing
  • Cricket
  • Rugby Union
  • UFC
  • American football
  • Basketball
  • Tennis


An area in which 888sport lags behind some competitors is the inability to request a bet. 

However, there is the option of the “bet builder”, which is a point that allows the better to choose selected bets and group them together in a same-game accumulator. Another interesting feature that has recently been introduced is the Up for 8 game, in which a user could win up to £8,000 by correctly predicting the win-draw-win result in eight selected matches. If there are multiple winners, the £8,000 prize is shared – but is still a worthwhile free-to-play game. What sets Up for 8 apart is that 888sport offer a £1 free bet for every correct pick, which is a nice bonus if you fail to win the main prize. 

In-play betting and live-streaming:

888sport’s “Live Now” page heavily features sports from around the world that users can bet on in play. 

Football is the most popular. 

The in-play markets are well-strategized and have extra messages such as attacks, dangerous attacks, and shots on target to help users make more informed bets on the game. The same applies to other sports, including tennis, cricket, basketball, and horse racing. 

Horse racing has the next race and meeting in order to make it easy to find what you want and some also have 888sport best-odds-guaranteed offer clearly marked on them. There seems to be a sport available throughout most of the day, and well known and more niche events are catered for. 888sport has a live streaming service to go along with their in-play betting markets where you can watch football, horse racing, tennis, basketball, cricket, and other sports online. Users should be aware that some events are restricted because of their location. An example of this would be UK users being unable to watch Premier League football as the rights are restricted. The streams are free but you do have to bet a minimum £1 on any event in the previous 24 hours, and the quality of the streams is steady and clear with a decent internet connection. 

Licensing information:

888sport are part of the long-established 888 group and so are very easy to trust when it comes to deciding which bookie to go with.  They are licensed in two jurisdictions, Gibraltar and the United Kingdom, which is one of the most trusted locations in the world. 888sport are also associated with Gambleaware, meaning that they care about their customers’ welfare, as well as the ESSA (European Sports Security Authority). Both of these have helped to combat match-fixing. 

Interface across desktop, mobile and app:

The 888sport website is easy to log into and the promotions are easy to find at the top of the site, as well as on the promotions tab on the left-hand side.

The sports are easy to locate with the sidebar showing the most popular, which can be expanded to find all sports on offer. Your bet slip is also easy to find, keep track of and place bets, with it also telling you how much the potential payout is. 

The loading times can be slow, which can be annoying, and the site does log you out on occasion if you have been idle for a period. 

The mobile version has a similar problem with loading times but once you are on the site it is easy to navigate and find the sports you want. 

Depositing is easier on desktop and mobile, with your balance shown, and you can quickly find useful links on your profile, such as withdrawal, betting history and contact information. 

The mobile app also draws from some speed issues, which puts it behind some of its competitors in the market. Nonetheless, sports are easy to find and the search option at the top left makes it easy to find what you are looking for. 

Customer service:

Customers can use the “Contact Us” tab, which has a search function to try to find answers to FAQs such as questions about depositing and withdrawing. 

There is also an email section where you can raise an inquiry or concern with the 888sport customer service team and include attachments. The help button takes you to the support center, which gives you different types of concerns that have already been asked about, and the answers to them – helpful and time-saving. 

Failing that, there is a live chat function that you start by asking your question. The server then searches for an agent to chat with, which can take some time (around 5 to 10 minutes) to do, despite the site claiming the average is 16 seconds. 

Final review:

888sport has a worthwhile welcome offer that is easy to understand and use and their other promotions for existing customers are also worthwhile. The lack of a request-a-bet feature means 888sport is trailing its competitors, as this function is one of the most popular among bettors. But the new score predictor game does have some advantages! 

All in all, 888sport does have issues with slow loading times and the customer service is not as user-friendly as it should be for a company that has spent this much time in the industry. However, once on the site betting is more customer-centric, depositing and withdrawing are satisfactory, the amount of sports and in-play options are a plus.  

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